Oracle’s Cloud SaaS and PaaS revenue is still second to Salesforce.com

In FY’16, Oracle plans on selling between $1.5 billion and $2 billion of new SaaS and PaaS business. In other words, the company plans to sell at least twice as much as they sold last year. And that’s at least 50% more new business than Salesforce.com will sell in their current fiscal year. And if Oracle exceeds their plan like they did this Q4, they could book twice as much new business as Saleforce.com.

Larry Ellison, Executive Chairman and CTO said, ‘Now I don’t think that’s likely that we will sell double than what Saleforce.com sells, but it’s definitely possible’. Oracle’s Cloud SaaS and PaaS revenue is still second to Salesforce.com but the management strongly believes that they are growing at a much faster rate than Salesforce.com.

Microsoft aims at reaching 1 billion Windows 10 active devices by fiscal year 2018

Microsoft’s bold ambition is to create more personal computing experiences with Windows and their devices. It's the first step towards their goal of 1 billion Windows 10 active devices in the fiscal year 2018.

The company’s aspiration with Windows 10 is to move people from meeting to choosing to loving Windows. Based on feedback from more than 5 million people who have been using Windows 10, Microsoft believes people will love the familiarity of Windows 10 and the innovation. It's safe, secure, and always up to date.

Windows 10 is more personal and more productive with Cortana, Office, and Continuum. And Windows 10 will deliver innovative new experiences like Inking on Microsoft Edge and gaming across Xbox and PCs, and also opens up entirely new device categories such as HoloLens.

Windows 10 will deliver significant value to enterprise customers as well. Windows 10 provides advanced security capabilities with additional features for hardware-based security, mobile work and data protection. It also provides a single device management platform across all devices, from phones to laptops to Internet of Things devices. And Windows 10 helps enterprises stay up to date with Windows Update for Business and Windows Store for Business.

Twitter has begun the process of hiring a CMO.

As of Q2 2015, Twitter had over 95% brand awareness across the most important global markets. Despite this enormous awareness, Twitter managed to achieve less than 30% penetration of users in these markets. This low level of penetration implies that Twitter has only reached early adopters and technology enthusiasts and has not yet reached the next cohort of users known as the mass market.

The management believes they have failed to do two critical things; firstly, they have not yet clearly communicated Twitter’s unique value and so that’s reflected in everything they do across product, content and marketing, and as a result, non-users can ask Why Should I Use Twitter?

Additionally, the company has not delivered on meeting the new potential user’s expectations of Twitter when they try the product. Simply said, the product remains too difficult to use. Jack Dorsey, Interim CEO believes that they need to simplify the product so everyone gets value from Twitter faster.

In short, the company has not yet communicated, ‘Why Should People Use Twitter?’ nor made it easy for them to understand, ‘How to Use Twitter?’ This is both a product issue and a marketing issue.

You Should Also Read: So What Should You Expect From Twitter?

A lot of other products in the past have overcome these same issues and have successfully made their transition to reach the mass market adoption phase and the management seems confident they can do the same.

The management is working as rapidly as they can to put Twitter in a position to launch an integrated marketing strategy and marketing campaign before the end of 2015.

Anthony Noto, Chief Financial Officer said, ‘We have begun the process of hiring a CMO and are encouraged by the quality of candidates that we are in dialogue with’.

G is for Google

“Google is not a conventional company. We do not intend to become one.” – Larry Page

What is Alphabet Inc.?

Alphabet is a collection of companies, with Google being the large part of it. Goggle has slimmed down a bit, with the companies that are pretty far afield of their main internet products will now be contained in Alphabet instead.

Larry Page further explains about what is far afield? Good examples are health efforts: Life Sciences that works on the glucose-sensing contact lens and Calico focused on longevity. Alphabet is about businesses prospering through strong leaders and independence. In general, the model is to have a strong CEO who runs each business, with Larry Page and Sergey Brin in service to them as needed.

The Founders have always been of the view point to make smaller bets in areas that might seem very speculative or even strange when compared to the current businesses. From the start, they’ve always striven to do more, and to do important and meaningful things with the resources at their disposal.

The company is operating well today, but the Founders think that they can make it cleaner and more accountable. Hence creating a new company called Alphabet. Larry Page will be running the company as CEO with help from his capable partner, Sergey Brin as President.

Airtel: Are you 4G ready?

Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Bharti Airtel had over 331 million customers across its operations at the end of June 2015. Airtel is expanding its fourth-generation (4G) mobile phone services to cover nearly 300 towns in the coming weeks.

Airtel Challenge: If your network is faster, we will pay your mobile bills for life.

A lot of thinking and work might have gone behind this challenge. The idiom ‘put your money where you mouth is’ fits very well in the case of Airtel with its recent introduction of 4G network in India.

Free 4G Upgrade: 4G Speeds at 3G Prices

You can now get the same data benefits as your 3G pack and enjoy superfast 4G speeds at no extra cost.

Airtel recently started off with an amazing activity on Twitter. Any user can Tweet Airtel India to find out how much time will a particular app take to download on 4G vs 3G vs 2G.

How To Take The #Airtel4GSpeedTest:

•  THINK of an app that you would like to download
•  TWEET with @AirtelIndia #Airtel4GSpeedTest <AppName>
•  WITNESS how fast #Airtel4G is

So without thinking much, I went ahead and took the #Airtel4GSpeedTest.

My Tweet:

@airtelindia #Airtel4GSpeedTest Twitter

And in about 5-7 seconds Airtel India replied back to me with a Twitpic Infographic

Airtel’s Tweet:

The comparison of 4G vs 3G vs 2G was amazing. Twitter app is 26.36 MB and on 4G network, one can download it in 23 seconds, simply amazing speed. As a user, the best part of the whole thing is, I get a free 4G upgrade, same data benefits as my 3G pack and enjoy superfast 4G speed at no extra cost.

Now the question is,

How To Get Airtel 4G Sim Card?

Got a 4G phone? Want Airtel 4G? Tweet using #GetAirtel4G for a free SIM delivered to your home. They deliver the sim in less than 4 hours. Amazing, isn’t it?

Take the #Airtel4GSpeedTest today and #GetAirtel4G delivered to you for free.

So What Should You Expect From Twitter?

Jack Dorsey wants Twitter to be the first thing everyone in the world checks to start off their day.

You should expect Twitter to:

• Be as easy as looking out your window to see what’s happening.
• Show you what’s most meaningful in the world to live it first before anyone else and straight from the source.
• Keep you informed and updated throughout your day.
• Be the most powerful microphone in the world.
• Increase your reach
• Encourage live and direct conversation and participation around whatever you share.

Jack Dorsey, Interim CEO, Twitter said ‘If we meet these expectations, and we will, Twitter will become the first thing everyone in the world checks to start their day and the first thing people turn to when they want to share ideas, commentary, or simply what’s happening'. 

11 Interesting Facts About Facebook You Didn't Know

• 1.49 billion people use Facebook and more than 1.3 billion people access through mobile.
• More than 968 million people worldwide now use Facebook daily.
• 40 million Small & Medium Businesses have active Facebook Pages.
• Users spend more than 46 minutes/day on Facebook, Messenger and Instagram (excluding WhatsApp)
• More than 850 million people are now using Groups and more than 450 million people are using Events each month.
• 26 million people changed their profile photos for Pride.
• 59 million people generated more than 300 million interactions around the Copa America.
• More than 150 million people were notified that their friends were safe after the Nepal earthquake.
• More than 700 million people now use Messenger.
• Facebook recently crossed 1.5 billion searches per day,  and have now indexed more than two trillion posts.
• Facebook via Internet.org has made free basic Internet Services available to more than 1 billion people in 17 countries.